Our Values
We don’t just want to make a small difference. We want to change the world. We aim to ensure that every action anyone connected with the REAL Family takes, brings us closer to this mission. To help guide all decisions we believe it is important to clearly state our company values and to ensure they are constantly in action in every business at all times.
This isn't a new thing though, we were doing this long before it became fashionable. In fact we take our values so seriously that we named ourselves after them.
With R(espect), E(thics), A(ctivism) and L(ove),
The REAL Family.
RESPECT
respect/rɪˈspɛkt/noun
1) a feeling of deep admiration for someone or something elicited by their abilities, qualities, or achievements.
2) due regard for the feelings, wishes, or rights of others.
'The REAL Family has made a clear commitment to balance purpose and profit and show respect to every stakeholder but also the communities in which we work and our home planet. The company has been carbon neutral since 2018 and been awarded the B Corp Best for the World™️ for : Customers in 2019 and for Community & Governance in 2022'
1) a feeling of deep admiration for someone or something elicited by their abilities, qualities, or achievements.
2) due regard for the feelings, wishes, or rights of others.
'The REAL Family has made a clear commitment to balance purpose and profit and show respect to every stakeholder but also the communities in which we work and our home planet. The company has been carbon neutral since 2018 and been awarded the B Corp Best for the World™️ for : Customers in 2019 and for Community & Governance in 2022'
ETHICS
ethics/ˈɛθɪks/noun
1) moral principles that govern a person's behaviour or the conducting of an activity.
'REAL Fundraising has a B Corp score of 159.6, the fifth highest in the UK, out of 2000 B Corp companies. B Corp companies demonstrate the highest levels of ethical corporate behaviour'
1) moral principles that govern a person's behaviour or the conducting of an activity.
'REAL Fundraising has a B Corp score of 159.6, the fifth highest in the UK, out of 2000 B Corp companies. B Corp companies demonstrate the highest levels of ethical corporate behaviour'
ACTIVISM
activism/ˈaktɪvɪz(ə)m/noun
the policy or action of using vigorous campaigning to bring about political or social change."there is growing activism seeking social transformation
'The REAL Family has donated 3,852 hours of volunteering time to Charities, completely without charge since 2020 alone and has donated from our profits over £160,000 to good causes since 2018'
the policy or action of using vigorous campaigning to bring about political or social change."there is growing activism seeking social transformation
'The REAL Family has donated 3,852 hours of volunteering time to Charities, completely without charge since 2020 alone and has donated from our profits over £160,000 to good causes since 2018'
LOVE
love/lʌv/noun
1) an intense feeling of deep affection
2) a great interest and pleasure in something
'REAL Family demonstrates its love for its staff by commitment to the highest levels of employee regard, including outstanding maternity pay, menopause policy, long standing living wage foundation membership etc. The outcome of this can be referenced by the 4.6/5 review score the company had achieved in over 260 reviews and it's employee satisfaction score (eNPS) of 73.
1) an intense feeling of deep affection
2) a great interest and pleasure in something
'REAL Family demonstrates its love for its staff by commitment to the highest levels of employee regard, including outstanding maternity pay, menopause policy, long standing living wage foundation membership etc. The outcome of this can be referenced by the 4.6/5 review score the company had achieved in over 260 reviews and it's employee satisfaction score (eNPS) of 73.
